27 January 2014

Lions + a GoPro

If you couldn't tell by the name of this page, I'm a big cat fan. So my jaw was pretty much open in envy for 15 minutes as I watched this video of a South African man who has developed an incredible relationship with lions. The video focuses on his concern with the habitat loss and shrinking numbers of the lion population. I think it's great that GoPro, a company with a huge advertising budget, chooses to promote their product while shedding light on important moral issues. Way to go, GoPro. 

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